Rank Checking Tools Put Blinders On YouĪ single site can rank on thousands of different keywords and their synonyms. Today web users search while logged into their personalized Google accounts, which means Google continuously tracks a user’s choices and decisions, and will alter search results based on their actions (and that’s scary for reasons beyond proving the ineffectiveness of keyword rank checking tools).

Gone are the days where users searched Google with a clean browser, no cookies, and no search history. Would you really even trust this site? Looks sketch to me. One user may see your site appear in the 1st, 3rd, or 5th spot in Google’s SERPs, while another user may not see your page show up at all. These variable factors mean that it’s simply impossible for a SEO rank checking tool to determine how your site ranks because every individual users’ results will look different.

Device: SERPs can vary depending on the device you are using to search.įor Android users, even more personalization occurs with Google Now, which takes into account your favorite hangouts IRL and your daily commute.

Social Media: If a user’s friends have +1ed a page, Google gives preference to the endorsement of friends.

Geography/Local Results: Google will show different SERPs depending on the current location of an individual and where they live.

Search History: A user’s search results page can vary depending on what websites they’ve visited in the past.

Google has grown increasingly more sophisticated with its ranking algorithm, and has added a host of new variables that affect how your site ranks in an individual’s Google search results page. But those days are over, and this is no longer possible.

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